Instagram is pausing work on a version for children younger than 13, called “Instagram Kids”, the Facebook-owned photo sharing app said on Monday.
Instagram Kids was supposed to require parental permission and offer ad-free and age-appropriate content. However, US lawmakers and advocacy organizations have asked the social media giant to abandon its launch plans citing safety concerns.
We won’t stop pressing Facebook until they permanently remove the plug,” stated Josh Golin, the executive director of Fairplay. Fairplay is an advocacy group that focuses on children.
Instagram stated in a blog that building Instagram Kids was the right decision, but it was pausing work and would continue to build on its parental supervision tools.
“The truth is that children are already online and that we believe that creating age-appropriate experiences specifically for them would be far better for parents than what we have today,” it stated.
The Wall Street Journal published an earlier month report that focused on data showing that Instagram was having a negative effect on teens, especially teenage girls, and that Facebook had done little to address this issue. Facebook claims the report is incorrect.