Tic has long billed around US $ 5 per month for a standard subscription no matter where you live, but now recognizes that that’s not necessarily fair to much of the world. The live streaming service is reducing subscription prices (including gift subscriptions) in “most countries” to better reflect the cost of living in those locations.
Price cuts will begin on May 20 in Mexico (48 pesos per month, or about $ 2.40) and Turkey (9.90 TRY, about $ 1.20), with many countries in Africa, Asia , from Europe, Latin America and the Middle East getting their cuts at some point. in the third quarter of 2021. What you pay will depend on where you live and how you set up your payment method.
The Amazon-owned company said it should make it easier for viewers to support their favorite creators. The percentage of active users with subscriptions in Asia and Europe is about half of what you see in North America, and it’s 80% lower in Latin America. In theory, this helps streamers in most regions by increasing their overall subscription prices.
And yes, Twitch is aware that this could result in lower net revenue for some broadcasters. It promises to cover all of a channel’s basic (i.e. typical) subscription revenue for three calendar months and gradually reduce those payments over nine months to make it easier for users to access the news. pricing structure. Streamers who beat their averages during the relevant time frame will get the higher value, but they will still be eligible for Twitch support if the numbers drop later.
This grant will not be cheap for Twitch. This normally takes 50% of the Twitch subscription fee, so it will likely lose money in some countries until the transition is complete.
This might not please hosts who live in a wealthy country but have a large number of memberships elsewhere. However, Twitch is clearly betting that the volume of new subscribers will offset the drop in revenue per person. If nothing else, it’s an acknowledgment that Twitch is popular far beyond US borders.
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